My goal for this project was to improve the consumer experience at Ferrari Odontologia, bringing an internal visual communication that was not overloaded, but that still could impact and inform that the brand had passed through a redesign recently.
Purpose
Inform about the redesign of the brand without using aggressive visual communication.
Understand customers and their behaviour while waiting for service.
Enable a pleasant visual experience.
Process
Analysis
Generate and analyze data about target audience.
Collect consumers feedback on actual internal communication.
Planning
Elaboration of visual design according to the brand.
Visual Design
Elaboration of a visual design according to the brand.